Kelvin Akukwe’s Growth Strategy for Ridima and Koyn in Nigeria’s Web3 Space
Kelvin Akukwe, the Director of Growth at Ridima and Director of Marketing at Koyn, is at the forefront of expanding Web3 adoption in Nigeria and West Africa. Navigating a landscape riddled with skepticism and past scams, he’s crafting a blueprint for trust and transparency, driving growth for two of the region’s leading Web3 startups. His approach moves beyond typical marketing; it’s a dedicated effort to build credibility and encourage adoption within a hesitant market.
Building Trust in Nigeria’s Crypto Scene
Akukwe’s transition into the blockchain space wasn’t a direct path. Initially a cybersecurity engineer and digital marketer, he thrived in Web2 with a problem-solving approach. However, his involvement with crypto brought him face-to-face with persistent issues, particularly peer-to-peer scams, leading him to see a critical need to solve the systemic problems. This motivated him to focus on building trust and offering secure solutions. Akukwe’s ambition to address these challenges transformed into a defined mission. Before his involvement, Ridima, founded by Akinwumi Damilola, was a relatively small gift card trading platform.
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