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Wasoko Founder Daniel Yu Steps Down as CEO After 11 Years, Ushering in New Leadership

Daniel Yu, the visionary founder of Wasoko, a prominent pan-African B2B retail distribution startup, has stepped down as CEO, concluding an 11-year tenure. This transition represents a pivotal moment for the company, which Yu launched in 2013. The announcement comes a year after Wasoko’s merger with MaxAB, an Egyptian eCommerce company, forming a leading B2B retail platform in Africa.

Leadership Transition and Future Directions

Following the merger, Belal El-Megharbel, co-founder of MaxAB, who has been supervising operations, now assumes the CEO role. Yu will continue to contribute as an advisor and board director, while he relocates to India to pursue other ventures. Yu shared his reflections on LinkedIn, acknowledging the growth of Wasoko from its inception in Dar es Salaam to a vast logistics network connecting suppliers and informal retailers across numerous African nations.

This change in leadership signifies a strategic shift for Wasoko, as the company navigates its next phase of growth. With Yu’s departure, the African tech ecosystem watches with interest as the merged entity, under new leadership, builds on the foundation he created.

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