Jumia and Watu Credit Team Up to Boost Smartphone Accessibility in Kenya
Leading e-commerce platform Jumia has joined forces with Watu Credit in a strategic partnership designed to make smartphone ownership more accessible for Kenyans. This collaboration allows customers to purchase smartphones on Jumia and pay for them in convenient installments via mobile money platforms, removing the barrier of upfront, full payment. The initiative aims to empower more Kenyans to acquire devices that enhance their lives and livelihoods.
Upgrading Smartphone Experiences with Flexible Financing
The partnership directly addresses the prevailing smartphone landscape in Kenya, where, despite roughly 80% of the population owning smartphones, many use lower-quality devices. By offering financing options, Jumia and Watu Credit intend to facilitate upgrades to premium brands like Samsung. This enables both first-time smartphone buyers and existing users to access and afford reliable, high-quality phones. Such devices have become critical for a range of activities, from conducting business and education to accessing healthcare and staying connected with family and friends. Erick Massawe, Country Manager at Watu Credit, emphasized the importance of this partnership.
In conclusion, this collaboration between Jumia and Watu Credit provides a significant step forward in broadening smartphone access in Kenya. By combining Jumia’s e-commerce reach with Watu Credit’s financial solutions, the partnership promises to equip more Kenyans with the technology they need to thrive in an increasingly digital world.
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