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Canon Reveals Pro Lens for Hybrid Shooting: Africa’s Portrait Game Changer

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Canon Redefines Portrait Photography with the New RF 85MM F1.4L VCM Lens

Canon Europe has unveiled a significant addition to its professional RF prime lens lineup: the RF 85MM F1.4L VCM. This innovative lens is engineered to meet the evolving demands of modern content creators, offering unparalleled versatility and an extended creative reach for both photography and filmmaking. Positioned as a professional portrait lens, it seamlessly integrates into hybrid shooting workflows, allowing photographers and videographers to capture stunning visuals with exceptional clarity and artistic flair.

Unparalleled Optical Excellence and Performance

The RF 85MM F1.4L VCM is meticulously crafted for portraiture, boasting an 85mm focal length renowned for its ability to gently compress facial features, resulting in flattering and natural-looking images. Its uncompromising optical quality is further enhanced by an ultra-wide f/1.4 maximum aperture, which excels at separating subjects from their backgrounds with beautifully rendered bokeh, ensuring striking visual impact. Precision is paramount, and Canon has incorporated UD and aspheric lens elements, along with Super Spectra and ASC coatings, to deliver remarkable sharpness exactly where it’s needed most in the frame. Beyond dedicated portrait sessions, this lens’s exceptional artistry and precision make it an invaluable tool for professionals covering weddings, events, low-light scenarios, and detailed product photography. Its advanced Voice Coil Motor (VCM) AF technology ensures smooth, silent, and precise focusing, critically minimizing focus breathing—a boon for video production. Furthermore, the RF 85MM F1.4L VCM empowers creators with tactile control through a dedicated smooth action Iris Ring, a customizable Lens Control Ring, and a programmable Lens Function Button, streamlining the shooting experience.

With the introduction of the RF 85MM F1.4L VCM, Canon reinforces its commitment to empowering professional photographers and filmmakers with cutting-edge tools. This lens stands out as a true portrait classic, thoughtfully reinvented for the hybrid demands of today’s visual storytelling. Its combination of superior optical performance, advanced autofocus, and user-centric controls ensures that creatives can achieve their artistic vision with greater precision and flexibility, making it an indispensable asset in any professional kit.

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