Duaya Acquires EXMGO in Six-Figure Deal, Boosting Pharmacy Digitization in Egypt
Egyptian healthtech startup Duaya has acquired EXMGO, a SaaS provider specializing in solutions for pharmacies and medical businesses, in a strategic six-figure investment. While the exact value of the deal remains undisclosed, the acquisition signifies Duaya’s commitment to strengthening its e-commerce capabilities and accelerating the digital transformation of pharmacies across Egypt.
Strengthening Duaya’s Ecosystem with Duaya Go
Founded in 2021 by Ahmed Fazara, Duaya’s platform connects a wide range of suppliers with pharmacies, clinics, hospitals, and laboratories. The acquisition of EXMGO allows Duaya to expand its service offerings significantly. Following the deal, EXMGO has been rebranded as Duaya Go, a specialized platform designed to provide pharmacies with branded mobile applications and websites. This enables pharmacies to effectively manage online sales, inventory, and payment processing, streamlining their operations and enhancing their customer reach in the increasingly digital landscape of Egyptian healthcare.
This acquisition positions Duaya as a key player in the growing healthtech space in Egypt, particularly in facilitating the digital evolution of traditional pharmacy businesses. By integrating EXMGO’s technology, Duaya is providing pharmacies with the tools they need to compete and thrive in a modern, digitally-driven market.
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