Whoosh Aims to Conquer the Brazilian E-Scooter Market Where Others Stumbled
Brazil has proven a tough market for shared electric scooter companies. After witnessing the failures of two previous ventures, Russian company Whoosh is betting that its approach will finally unlock the potential of micromobility in the country. Having launched in Brazil last year, Whoosh has already achieved profitability in Florianópolis, a popular tourist destination on Brazil’s southern coast. With approximately 195,000 users registered on their app, Whoosh is now preparing for an ambitious expansion across the nation.
A Sustainable Business Model
Francisco Forbes, CEO of Whoosh Brazil, is confident in the company’s prospects. “Electric scooters are not going away this time,” he stated. “It’s not just a test; we’re applying a business model that works. We want to become the biggest mobility company in the country.” This optimism comes as shared electric vehicle usage gains traction in Brazil. In 2023, shared electric bicycle rides experienced a significant surge of 166%, according to Tembici, Latin America’s largest micromobility company. This indicates a growing appetite for micromobility solutions. The challenges faced by earlier companies like Lime included a lack of clear regulations regarding traffic and parking, compounded by the impact of pandemic lockdowns. Whoosh believes it can overcome these obstacles with a robust and adaptable business model.
While previous attempts to establish electric scooter sharing in Brazil faltered, Whoosh’s early success and strategic approach suggest a more promising future for micromobility in the country. The company’s focus on profitability and expansion, coupled with the rising popularity of shared EVs, positions it to potentially dominate the Brazilian market.
Keywords
Related Keywords: Micromobility startup, Lime competitor, sustainable transportation, scooter sharing alternative, dockless scooter success, profitable scooter business, next generation scooter company, urban mobility solutions, micromobility profitability
