Justyol: Bridging Moroccan Fashion Exports to Turkey’s Market
Morocco’s burgeoning $3.2 billion fashion export industry is finding new avenues for growth, thanks to innovative e-commerce platforms like Justyol. Founded in 2022 by three entrepreneurs with Egyptian roots, Justyol is tackling a significant challenge: connecting Turkish fashion suppliers with North African consumers, specifically in Morocco. The platform addresses previous hurdles of high shipping costs and the lack of cash-on-delivery options that hindered direct trade.
Justyol’s Impact on Moroccan-Turkish Trade
Justyol is revolutionizing cross-border commerce between Morocco and Turkey. The platform provides Moroccan consumers with access to a wider range of Turkish fashion items, something that was previously limited. With over 250,000 active customers and processing approximately 30,000 orders monthly, Justyol is demonstrating a clear demand for its services. The company is now expanding its offerings to include electronics and household goods, further capitalizing on Morocco’s increasing importance as a regional trade hub. The founders, Ahmed Rashed, Anas Ahmed, and Ahmed Badran, bring a wealth of experience from investment management, logistics, and e-commerce in both Turkey and Egypt, uniquely positioning them to understand and address the needs of this growing market.
Justyol’s success highlights the potential for tech startups to facilitate and strengthen economic ties between African nations and international markets. By addressing specific logistical and financial barriers, Justyol is not only benefiting consumers but also contributing to the growth of Morocco’s fashion export sector.
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