Teaching Africa to Sell Tech: Fueling the Digital Economy’s Growth
The success of any innovative tech product hinges on its ability to generate revenue. Recognizing the critical importance of robust sales strategies, Orewa (Jenny) Olusanya and Oluwatunmise (Mise) Ishola are dedicated to bridging this gap. Their initiative focuses on empowering Africans to build and manage effective revenue-generating engines within the digital economy.
Empowering African Tech Sales Professionals
Experienced business development professionals, Orewa and Oluwatunmise have honed their expertise in sales system development at both global and African tech startups, including Hugo, AiPrise, Esca, and SARAL. They observed a significant need: a shortage of African professionals capable of successfully converting tech products into sustainable growth. To address this, they co-founded Tech Sales Starter, a specialized training program. This program equips Africans with the essential skills, strategic approaches, and the right mindset to excel in global tech sales. The program underscores that coding proficiency is not a prerequisite for achieving success in this domain. Orewa and Oluwatunmise are committed to sharing their knowledge and experiences, accumulated through building go-to-market systems across diverse markets, to support the growth of the African tech ecosystem.
The work of Orewa and Oluwatunmise is vital to Africa’s tech future. By training Africans in sales, they are fostering economic growth, creating opportunities, and strengthening the continent’s capacity to compete in the global digital landscape.
Keywords
Related Keywords: Tech sales training Africa, Digital economy Africa, African tech startups, Tech sales skills, Revenue generation Africa, Building revenue engines, Tech entrepreneurship Africa, Selling tech in Africa, African digital market, Digital skills for Africa
