Next Wave: Why Every Business Should Embrace the Skit Maker’s Mind
At a recent TechCabal team gathering, our editor-in-chief, Fu’ad Lawal, half-jokingly suggested I should consider making skits after an amusing incident. While his remark was lighthearted, it underscored a profound truth about modern business. When we talk about “skits” in this context, we’re not referring to the often-crude comedy found on social media. Instead, we mean short-form, viral video content—whether polished and cinematic or raw and scrappy—specifically engineered to capture and retain attention. This ability to command an audience has rapidly evolved into a critical competitive moat for businesses operating in today’s crowded digital landscape.
The New Moat: Attention in the Age of AI and Startups
In the current market, merely offering an exceptional product or service is no longer sufficient for success. The truly invaluable asset for any enterprise is the consistent capability to attract and hold an audience’s attention. This skill is increasingly becoming a strategic differentiator. For startups, which are by definition businesses actively seeking a repeatable model and often in a state of continuous pivot, this challenge is amplified. The landscape is incredibly fluid and transient, particularly as artificial intelligence dramatically lowers the barriers to product creation. With new offerings emerging constantly, what remains steadfast and truly impactful is a brand’s presence and its connection with its audience. The “skit maker” mindset — understanding how to distill complex ideas into engaging, shareable content that resonates—is therefore paramount. It’s about building a consistent, magnetic presence that cuts through the noise and keeps your audience engaged.
Ultimately, the future of business isn’t just about what you build, but how effectively you can tell your story and capture the imagination of your market. In a world awash with fleeting innovations and rapidly evolving technologies, the capacity to become an engaging content creator, much like a skilled skit maker, isn’t just an option—it’s a fundamental requirement for achieving enduring relevance and growth.
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