Africar Group Acquires Koto.ci, Côte d’Ivoire’s Top Car Price Platform, Expanding West African Reach
Africar Group Pty Ltd, the powerhouse behind AUTO24.africa, has significantly enhanced its presence in West Africa with the acquisition of Koto.ci. Revealed on August 20, 2025, this strategic move integrates Côte d’Ivoire’s leading online guide for new car prices into Africar Group’s rapidly expanding automotive ecosystem. The acquisition underscores Africar Group’s commitment to digitalizing the African automotive market, further establishing AUTO24.africa, which is backed by global automaker Stellantis, as a dominant player across the continent.
Bolstering a 360-Degree Digital Mobility Ecosystem Across Africa
This latest acquisition is a crucial step in Africar Group’s overarching vision to cultivate a comprehensive 360-degree digital mobility ecosystem. This innovative platform is designed to serve as a one-stop shop, seamlessly connecting buyers, sellers, and various industry stakeholders within the automotive sector. Africar Group’s robust business model is built upon four principal pillars, which are now firmly operational in Côte d’Ivoire: AUTO24 for certified used cars (via AUTO24.ci), local classified websites facilitating private and dealer sales (like Voitures.ci), dedicated car content websites offering news and analysis, and now, with Koto.ci, a definitive new car reference price level. AUTO24.africa’s footprint already extends across key African markets, including Côte d’Ivoire, Morocco, South Africa, Senegal, and Rwanda, demonstrating a consistent strategy of market penetration and consolidation, much like its earlier acquisition of Kupatana in Tanzania. By integrating Koto.ci, Africar Group not only expands its geographical reach but also deepens its service offering, providing crucial pricing transparency to consumers in the Ivorian market.
The acquisition of Koto.ci marks a pivotal moment for Africar Group, solidifying its position as a key innovator in the African tech and automotive sectors. By incorporating Côte d’Ivoire’s premier new car pricing guide, Africar Group not only extends its influence into a vital West African market but also enriches its comprehensive digital ecosystem. This move promises to bring greater transparency, efficiency, and accessibility to car transactions for consumers and industry players alike, driving the digital transformation of mobility across the continent.
Keywords
Related Keywords: Africar Group Kotoci acquisition, Côte dIvoire car prices, Kotoci Ivory Coast, Africar Group news, African auto market acquisition, West Africa tech deal, digital car platform Africa, vehicle valuation Côte dIvoire, car price comparison Ivory Coast, auto classifieds Africa
