Ghanaian TikTok Creators Poised for Local Payments as GCB Bank Steps In
The burgeoning community of Ghanaian TikTok creators is on the cusp of a significant shift, with the potential for local payment solutions finally within reach. Following mounting calls for creators to receive earnings directly, GCB Bank is exploring a collaboration with the Ministry of Communication, Digital Technology, and Innovations to offer a dedicated payment gateway, allowing content creators in Ghana to be paid directly for their efforts. This initiative signals a crucial step towards supporting and growing the creative economy within the African tech landscape.
GCB Bank’s Commitment to Supporting Ghanaian Creators
GCB Bank has publicly expressed its keen interest in providing the necessary infrastructure to facilitate payments to Ghanaian TikTok creators. The bank highlighted its existing technological capacity and readiness to contribute to the monetization of locally created content. This commitment aligns with the government’s efforts to empower creators and foster a more sustainable digital ecosystem. GCB’s Chief of Staff, Abraham Ferguson, explained that the bank already has extensive connections with global payment networks like MasterCard and Visa, enabling direct payments onto cards. Furthermore, the bank has the technical capabilities to offer payouts via multiple channels, including MoMo, promising a versatile and accessible payment experience for creators. This move is crucial for bolstering the African tech ecosystem, as it ensures creators can benefit from their work locally, fostering a more sustainable environment for digital content creation.
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