Samsung Integrates Microsoft Copilot into 2025 Smart TVs and Monitors
Samsung is set to redefine the smart screen experience by embedding Microsoft Copilot directly into its upcoming 2025 lineup of televisions and Smart Monitors. This strategic integration is designed to transform how users interact with their devices, allowing for seamless searching, learning, and engagement with content. By bringing a powerful AI companion to the largest screen in the home, Samsung is positioning its displays as central, interactive hubs for information and entertainment, a move keenly watched by tech consumers in markets like Africa. The new feature will offer a more intuitive and conversational way for users to access information without disrupting their viewing experience.
Enhancing Entertainment with AI-Powered Assistance
The integration of Microsoft Copilot will provide users with an advanced AI assistant accessible via simple voice commands or a click of the remote control. This functionality empowers viewers to instantly find quick facts about the actors or athletes they are watching, request summaries of movie plots, or even use the screen as a tool for learning. Copilot can support foreign language learning or break down complex concepts on command, making it a valuable educational resource. The goal is to provide tailored experiences that enhance both entertainment and productivity. As stated by Kevin Lee, Executive Vice President at Samsung Electronics, “Copilot makes it fun and easy to quickly get what you need through tailored experiences, whether you’re learning something new, enjoying entertainment, tackling everyday tasks or more.”
This powerful AI tool will be accessible directly through the Samsung Tizen OS home interface, ensuring a smooth and integrated user journey. This collaboration underscores Samsung’s commitment to open AI partnerships and its ambition to set a new benchmark for what AI-powered screens can achieve. By embedding advanced intelligence into its core visual display products, Samsung is not just selling a television but a comprehensive and interactive digital assistant for the modern household.
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