Africar Group Acquires Côte d’Ivoire’s Koto.ci, Bolstering African Automotive Tech
Africar Group, the innovative force behind the prominent used car marketplace AUTO24.africa, has announced a significant acquisition: Koto.ci. This strategic move sees Africar Group taking over the Côte d’Ivoire-based platform renowned for offering reference pricing for new vehicles. The acquisition not only solidifies Africar’s growing presence in the vital West African market but also significantly broadens its ecosystem beyond its established used car segment, marking a pivotal moment in the African automotive technology landscape.
Powering a Fullstack Automotive Ecosystem Across Africa
This latest acquisition is a crucial component of Africar Group’s ambitious overarching strategy: to evolve into a comprehensive, fullstack automotive services provider across the African continent. By seamlessly integrating Koto.ci’s valuable new car pricing data into its AUTO24.africa marketplace, the company is poised to engage with consumers much earlier in their entire vehicle ownership journey. This expanded engagement will span from the initial research and comparison phases right through to crucial post-purchase services, including financing, insurance, and ongoing support. Axel Peyriere, CEO of AUTO24.africa, articulated this vision, stating, “We aim to support African car buyers throughout their entire journey from research and comparison, to buying, financing, insuring, and now having full visibility on new car prices.” Currently, AUTO24.africa maintains operations across five key markets, specifically Côte d’Ivoire, Morocco, Senegal, and Rwanda, demonstrating its widespread impact and growth potential in the African tech sector.
The integration of Koto.ci positions Africar Group as a more holistic solution for car buyers, providing transparency and detailed information at every touchpoint. This strategic expansion is set to redefine the car buying and ownership experience across Africa, empowering consumers with more data and options, while enhancing Africar Group’s market leadership in the region.
Keywords
Related Keywords: Africar Group Kotoci acquisition, Kotoci Ivory Coast, Ivory Coast tech acquisition, African auto classifieds, Africar Group expansion, online car marketplace Ivory Coast, West Africa tech investment, automotive startups Africa, African tech MA
