Spotify Launches In-App Messaging Feature
Spotify is enhancing its social features with the introduction of in-app messaging, aiming to transform the platform into a more interactive and social experience beyond just listening to music. This move allows users to chat directly with friends within the Spotify app, streamlining the process of sharing and discussing music, rather than relying on external messaging applications like WhatsApp or Instagram. This update could influence how African users share music and connect with each other through the platform.
Chat Feature Details
The new messaging feature allows users to converse with individuals they have previously shared playlists, collaborative jams, blends, or family/duo plans with. However, the feature’s initial rollout is limited. Users cannot immediately initiate conversations with anyone. Instead, users need to have an existing connection established through shared music experiences. Additionally, recipients of messages must approve the sender’s request before they can begin chatting. The history of shared music and conversations remains within the Spotify app, making it easier to rediscover tracks. This feature aims to keep users engaged within Spotify, giving them more opportunities to discover music by talking and reacting with others.
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