Google Launches AI-Powered Search in Kenya, Nigeria & South Africa
Google is rolling out its AI Mode in Search to users in Kenya, Nigeria, and South Africa, marking a significant step in enhancing the search experience for users across the African continent. This new feature enables multimodal search, allowing users to input queries through text, voice, or even images, promising a more intuitive and comprehensive way to explore information. This development positions Google to compete in the rapidly evolving AI search landscape.
AI Mode: A New Era for Search in Africa
The core of AI Mode lies in its ability to address complex, multi-faceted questions with more insightful responses. Powered by Google’s latest Gemini 2.5 model, the feature goes beyond simple keyword searches. Users can now pose intricate, exploratory questions that would previously necessitate several individual searches. Alex Okosi, Managing Director, Google Africa, emphasizes that AI Mode is “reimagining the Search experience,” enabling users not only to find information more easily but also to explore a wider array of content from across the web. The new feature allows advanced reasoning and context understanding to enhance search results.
The introduction of AI Mode in these key African markets signals Google’s commitment to providing cutting-edge technology solutions to the continent. By offering multimodal search capabilities, Google aims to provide an edge over other AI platforms, like Meta AI, ChatGPT, and PerplexityAI, that are also vying for market share in the search arena.
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