Schneider Electric Expands East Africa Presence with New Pro Retailer Program
Schneider Electric, a global leader in energy management and automation, has launched a new distribution channel program, the Pro Retailer program, focused on expanding its market reach and streamlining product distribution within East Africa. This initiative aims to connect Schneider Electric products directly with end-users, electricians, and other resellers across the region, solidifying the company’s footprint in the growing African market.
Driving Efficiency in the East African Electrical Market
The Pro Retailer program designates accredited resellers of low-voltage (LV) products in select East African regions. These authorized retailers are tasked with promoting, marketing, and selling Schneider Electric’s LV products. The program directly addresses a critical need identified by Schneider Electric: the need to accelerate product sell-out and improve regional accessibility. Previously, Schneider Electric East Africa primarily engaged with established partners like panel builders, system integrators, and distributors. Recognizing that many distributors were carrying significant inventory without efficiently reaching end-users, Schneider Electric initiated this strategic channel strategy. Geraldine Sande, Channel Sales Manager, highlighted the program’s core objectives, stating that the initiative is designed to enhance the speed at which products are sold and improve the accessibility of Schneider Electric’s offerings throughout the region. This initiative showcases the company’s commitment to adapting to the dynamic demands of the East African market.
In conclusion, Schneider Electric’s Pro Retailer program marks a significant step in strengthening its presence in East Africa. By empowering local resellers, the company seeks to improve product distribution, accelerate sales, and provide better access to its innovative energy management and automation solutions. This strategy positions Schneider Electric to capitalize on the region’s growing need for electrical infrastructure and energy efficiency.
Keywords
Related Keywords: Schneider Electric, Pro Retailer, East Africa, retail program, electrical products, market expansion, Kenya, Tanzania, Uganda, channel partners
