Affinity Africa Launches “Affinity Boost” to Supercharge Savings in Ghana
Affinity Africa, a digital banking platform, has introduced “Affinity Boost,” a new savings product specifically crafted to empower individuals and small businesses in Ghana to accelerate their financial goal achievement. This innovative offering provides competitive returns alongside flexible saving options, representing a significant step forward in the rapidly evolving Ghanaian fintech landscape.
How Affinity Boost Empowers Savers
Affinity Boost functions as a goal-oriented savings account, allowing users to define specific objectives like purchasing a motorcycle, launching a business, or planning a trip. Users begin by setting their target savings goal. They then select a fixed tenor, or timeframe, and begin to earn annual interest. A convenient top-up feature allows for easy addition of extra funds at any time, while the option for automated daily, weekly, or monthly transfers streamlines the saving process. This user-centric approach gives customers more control over their deposits and the potential for returns.
This new account expansion underscores Affinity Africa’s commitment to customer-centricity. According to Abdul-Jaleel Hussein, CEO of Affinity Ghana, “Affinity Boost is a direct result of listening to the voice of our customers and building for what matters most: helping them achieve their goals.”
A Customer-Centric Approach in a Competitive Market
The launch of Affinity Boost is particularly significant given the increasing competitiveness within Ghana’s fintech market. By offering this savings product, Affinity Africa is positioning itself as a customer-first digital bank that integrates savings, credit, and financial literacy. This approach is critical for building trust and driving financial inclusion within the Ghanaian market.
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