Ajua Bolsters Customer Experience Leadership in Africa with Rate My Service Acquisition
Ajua, a prominent customer experience (CX) platform operating across Africa, has announced its acquisition of Rate My Service (RMS), a Kenyan-based platform specializing in both customer and employee experience solutions. This strategic move solidifies Ajua’s position as the leading CX platform on the continent, expanding its local expertise and offering enhanced capabilities for businesses striving to improve their customer interactions.
Strengthening CX Capabilities and Reach Across Africa
The acquisition of RMS will enable Ajua to integrate RMS’s sophisticated feedback mechanisms into its existing platform. This integration will provide businesses across Africa with more personalized and effective CX strategies. The merger of these two prominent platforms represents a significant advancement in the African tech landscape, broadening Ajua’s reach and enhancing its ability to deliver real-time, actionable customer insights. This marks Ajua’s second acquisition, further demonstrating its commitment to expanding its impact in the experience management industry, following its 2021 purchase of WayaWaya.
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Related Keywords: Ajua acquisition, Rate My Service, customer experience Africa, CX platform, African market, business acquisition, customer feedback, service ratings, Ajua, Rate My Service acquisition
