9mobile Transforms into T2: A New Dawn for Nigeria’s Telecoms Sector
Nigeria’s fourth-largest mobile network operator, formerly known as 9mobile, has officially rebranded to T2, a move that signifies a bold shift towards innovation and customer-centric services. This rebranding follows the company’s acquisition in 2023 by Lighthouse Telecoms, spearheaded by Nigerian investor Thomas Etuh, and marks a significant turning point in its journey of recovery and growth within the competitive Nigerian telecoms landscape.
T2’s Strategic Roadmap: A Path to Recovery and Growth
The rebrand to T2 is a core element of the company’s four-phase recovery plan: Stabilization, Modernization, Transformation, and Growth. CEO Obafemi Banigbe emphasizes that the transition is more than just a visual change; it represents a complete overhaul of the company’s values and operational approach, with a strong focus on thriving in the digital economy. Following the acquisition, T2 has already implemented critical strategic steps. These include the revamping of its leadership structure and the establishment of a landmark infrastructure-sharing agreement with MTN Nigeria, a first of its kind within the country. The company is also actively expanding its network coverage across Nigeria, aiming to recover from challenges that saw its subscriber base drop from over 22 million to 2.44 million by June 2025. T2 intends to reverse this trend with a renewed focus on Speed, Smarter, and Seamless solutions for its customers.
In conclusion, the rebranding of 9mobile to T2 signals a clear commitment to rejuvenation and growth in the Nigerian telecommunications market. By executing its strategic roadmap and embracing innovative solutions, T2 aims to re-establish its position as a leading provider of mobile services and contribute to Nigeria’s rapidly evolving digital economy.
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