Shride Wants to Change How Nigeria’s Secondary Cities Move
In Nigeria’s bustling secondary cities and underserved towns, the daily challenge of commuting or delivering goods is a well-known struggle. Residents and businesses grapple with a transport system plagued by inconsistent pricing, long wait times, and a pervasive lack of trust in informal providers. Navigating this chaotic landscape often turns simple trips into stressful negotiations. This problem is particularly acute in places like Ibadan, where motorbikes and tricycles serve as the primary modes of transport, yet the process of finding a reliable ride remains fraught with inefficiency.
A Founder’s Frustration Sparks a New Direction
For PeaceMark Hammed, the Founder and CEO of mobility and logistics company Shride, this systemic issue hit home during a pivotal incident in 2024. A member of his team attempted to take what should have been a short trip, but it devolved into an hour-long ordeal of haggling with drivers, waiting for availability, and chasing potential rides. The experience highlighted a critical flaw in the local transport market. “The time wasn’t spent on the road; it was spent finding a driver, negotiating, and hoping they would agree to the price,” Hammed explained. This firsthand frustration brought a persistent problem into sharp focus and triggered a major business pivot for Shride.
This experience solidified Shride’s mission to address the deep-rooted inefficiencies in local transportation and delivery services. By focusing on these challenges, the company aims to introduce a new standard of reliability and predictability. Shride is positioning itself to streamline how people and products move within Nigeria’s secondary urban centers, transforming the daily battle for transport into a seamless and dependable experience for everyone.
Keywords
Related Keywords: logistics solutions Nigeria, lastmile delivery Nigeria, urban mobility Nigeria, transport in Nigerias secondary cities, Shride Nigeria, delivery services in Nigerian cities, affordable transport Nigeria, ecommerce logistics Nigeria, ridehailing services Nigeria
