Deeptrack: A Nairobi Startup Fighting the Growing Deepfake Threat
The deepfake problem is rapidly escalating, and organizations are scrambling for solutions. Enter Deeptrack, a Nairobi-based startup that’s rapidly emerging as a key player in the fight against synthetic fraud. Born just ten months ago from a layoff, a $10,000 investment, and a clear vision, Deeptrack is already helping clients verify media, detect forgeries, and prevent the spread of harmful deepfakes. Its founder, Brian K’Oyundi, recognizes the substantial challenges ahead but is committed to staying ahead of the curve.
Tackling Deepfakes: Deeptrack’s Strategy
Deeptrack’s rapid rise began in mid-October of the previous year, soon after K’Oyundi was laid off from Vambo AI, a Kenyan AI startup. Just weeks later, he secured a $10,000 investment, enabling him to launch Deeptrack. The company’s suite of tools provides essential services in the age of synthetic content, verifying the authenticity of digital media, identifying deepfakes, and working to prevent the dissemination of fraudulent content. The global deepfake detection market is predicted to surge from $114.3 million in 2024 to over $5.6 billion by 2034.
The Deeptrack team is tackling the fast-growing problem of deepfakes head-on. With an African perspective, it is providing services to clients, addressing the escalating demand for verification tools within the digital landscape.
Keywords
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