Victor Adawudu Calls for Conciliation in DStv Pricing Dispute in Ghana
In a recent development concerning the ongoing discussions around DStv subscription costs in Ghana, Victor Kwadjoga Adawudu, a prominent member of the National Democratic Congress’s (NDC) legal and communications team, has advocated for a more conciliatory approach by the Ghanaian government. Adawudu’s comments, made on Channel One TV on August 4, 2025, come as the government, through its Communications Minister, has expressed concerns over the affordability of DStv services for Ghanaian consumers. This highlights the complexities involved in balancing consumer affordability with the operational realities of a major media provider in the African context.
The Need for Constructive Dialogue
Adawudu acknowledged the Communications Minister’s valid concerns regarding the need for more affordable subscription prices for DStv. However, he also stressed the importance of considering MultiChoice Ghana’s operational costs and pricing structure. Adawudu believes the Minister is approaching the issue from a regulatory standpoint, which is understandable. He emphasized the potential negative consequences of a clash between the two parties, stating that “when two parties clash, everyone suffers.” Instead of resorting to threats, Adawudu proposed constructive engagement as the key to resolving the dispute, with the ultimate goal being “fair pricing” for Ghanaian consumers. He further advised the Minister to approach the matter with fairness and empathy, suggesting that a different perspective might emerge if the Minister were to consider the situation from MultiChoice Ghana’s perspective. This underscores the importance of considering both sides of the issue to achieve a mutually beneficial outcome.
Keywords
Related Keywords: Victor Adawudu, conciliation, government, mediation, conflict resolution, Ghana, Adawudu, political discourse, negotiation, peacebuilding
