Flow Launches Shoppable Audience Marketplace: A Fintech Revolution for Advertisers
South African commerce media startup Flow is shaking up the advertising world with the launch of its groundbreaking shoppable audience marketplace. This fintech-driven innovation aims to transform how advertisers access and utilize consumer data, offering a powerful alternative as traditional cookies become less reliable. Flow’s marketplace promises speed, accuracy, and enhanced performance, connecting advertisers with premium, first-party audiences from a diverse range of leading local commerce partners.
Adtech Meets Fintech in the African Market
Flow’s Audience Marketplace provides on-demand access to valuable customer segments sourced from prominent South African businesses such as Zapper, Tiger Wheel & Tyre, OneDayOnly, ProShop, and Howler. This allows marketers to tap into audiences that were previously unreachable, offering a significant advantage in a rapidly evolving digital landscape. According to Gil Sperling, Co-Founder and Co-CEO of Flow, this offering delivers access to premium audiences in an unprecedented way. As the global commerce media market surges towards a projected $100 billion by 2026, Flow’s innovative marketplace is uniquely positioned to empower advertisers with verified, purchase-ready audiences within the African market and beyond.
Flow’s new marketplace represents a significant leap forward in audience targeting, offering a more direct and effective way for advertisers to connect with potential customers. By bridging the gap between adtech and fintech, Flow is paving the way for a new era of commerce media, providing advertisers with the tools they need to thrive in a cookie-less world.
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Related Keywords: Shoppable audience marketplace, fintech, Flow marketplace, advertising marketplace, audience monetization, data monetization, ecommerce advertising, retail media network, fintech advertising, targeted advertising
