Bvndle Rewards Festival: 5,000+ Attendees to Witness a New Vision for Brand Loyalty in Africa
A landmark event is set to redefine customer engagement in Africa as Bvndle Loyalty Limited, an investee company of VFD Group, prepares to launch the Bvndle Rewards Festival. Scheduled for November 14–15, 2025, in Victoria Island, Lagos, this two-day experience will gather over 5,000 attendees and more than 70 distinguished global and regional speakers. The festival aims to pioneer a new era of customer appreciation, moving far beyond traditional loyalty programs and creating a platform where brands and their communities can connect on a deeper level.
A Movement in Technicolour: What to Expect
Described as a “movement in technicolour,” the Bvndle Rewards Festival is designed to be an immersive playground celebrating the bond between companies and their customers. The event will unite a diverse crowd, from powerhouse CEOs and marketing trailblazers to digital tastemakers and devoted consumers, all focused on the central theme of “loyalty that goes beyond transactions.” Attendees can anticipate a dynamic fusion of thought leadership and entertainment, featuring powerful storytelling, interactive brand activations, significant giveaways, and customer appreciation awards. The festival will also host live performances and culminate in a high-energy closing concert, sparking a robust exchange of ideas, creativity, and community across business, technology, lifestyle, and culture.
This first-of-its-kind festival is not just a conference but a celebration of the authentic connections that build lasting brand affinity. By bringing together key industry players and the customers they serve, the Bvndle Rewards Festival is poised to spark a powerful new conversation on the future of brand loyalty in the African market. It promises to be a pivotal moment for businesses seeking to build genuine, enduring relationships with their audience, making it one of the most anticipated events of 2025.
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