Bolt Launches Family Profile to Simplify Group Ride Management in Africa
Ride-hailing giant Bolt is enhancing its service offering with the introduction of a new Family Profile feature, set to streamline transportation for families and close-knit groups. This innovative function allows a single account holder to manage and cover the cost of rides for up to nine other individuals. The launch addresses a clear need within the market, as Bolt’s internal data reveals that between 2% and 6% of all rides on the platform are currently booked on behalf of someone else, a process that often requires cumbersome manual coordination and sharing of trip details. The Family Profile aims to eliminate these hassles by centralizing control and payment within one main account.
Centralized Control and Enhanced Safety
The new feature is designed to offer both convenience and peace of mind. The primary account holder, or “manager,” can easily invite family members, friends, or colleagues to join their profile. Once a member accepts the invitation, the manager can oversee their travel arrangements directly. Key functionalities include the ability to set monthly spending limits for each member, ensuring budget control and financial transparency. Furthermore, the account manager receives live notifications for every trip taken by a profile member, providing real-time updates on their location and journey status. This adds a crucial layer of safety and oversight, making it an ideal solution for parents managing transport for their children or for anyone coordinating travel for their support network.
According to Dimmy Kanyankole, General Manager for Kenya and Tanzania at Bolt, the feature represents a significant advancement in customer empowerment. “The launch of the Family Profile feature marks a significant step in empowering our customers to provide safe, seamless, and convenient transportation for their loved ones,” he stated. “By combining control, transparency, and flexibility in one feature, we’re proud to bring greater value and peace of mind to households across Kenya.” This move underscores Bolt’s commitment to adapting its technology to meet the specific social and logistical needs of its users across the African continent.
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