Admyt Drives into Digital Retail: Acquiring SHôPING to Launch Mallpass and Reshape Shopping Experiences
Admyt, a pioneering force in South Africa’s ticketless parking solutions, is making a significant strategic leap beyond its core business, venturing into the dynamic realm of e-commerce. This ambitious expansion follows its recent acquisition of SHôPING, an innovative in-mall engagement platform originally conceptualized and developed by Attacq, the esteemed owner of the iconic Mall of Africa. This newly acquired platform is set to be relaunched under the fresh brand identity of Mallpass, promising to deliver a unified digital experience that seamlessly integrates parking with comprehensive retail engagement for shoppers.
Mallpass: Powering a Connected Retail Future Across South Africa
The platform, initially known as SHôPING, has been operational at the Mall of Africa since 2021, having been founded in 2020. It has already proven its efficacy by providing shoppers with essential digital tools, including access to digital vouchers, intuitive in-mall navigation, personalized loyalty rewards, and real-time information. Under Admyt’s new ownership, Mallpass will not only retain these valuable functionalities but also enhance them significantly. The strategic vision includes scaling the platform across various South African malls, with plans to introduce a host of new capabilities to further enrich the shopper journey. According to Kfir Rusin, CEO of Admyt, this acquisition represents a natural progression of the company’s fundamental mission: to simplify interactions within physical retail environments. He articulates that Mallpass is poised to create a seamless retail journey, from the moment a customer parks their car to the point of purchase, ultimately benefiting landlords, retailers, and shoppers alike by fostering greater convenience and connectivity.
This pivotal move by Admyt underscores a growing trend in African tech – the integration of digital solutions into everyday physical spaces. By extending its expertise from efficient parking management to comprehensive in-mall digital engagement, Admyt is set to revolutionize how South Africans experience brick-and-mortar retail, promising an integrated and friction-free shopping future.
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