A Pioneer Departs: Ima Asuquo’s Transformative Three Years at Breet
Ima Love Asuquo, the dynamic Marketing Lead at Breet, Africa’s prominent crypto-to-cash platform, is stepping down after a remarkable three-year tenure. Joining in July 2022, Asuquo embarked on an unexpected journey into the nascent Web3 space, admitting her initial hesitations. “I knew it was a tech company during the application stage, but I didn’t know it was crypto, or Web3 in particular. There was no big plan to get into crypto/DeFi. In fact, I slightly worried about performing in this technical space as a non-techie. But see how far a girl has come,” she reflected, perfectly capturing her evolution from initial apprehension to becoming a pivotal figure in Breet’s brand narrative.
Cultivating Breet’s Brand in the African Web3 Landscape
Ima Asuquo’s professional trajectory at Breet was nothing short of meteoric. Starting as a Creative Copywriter, she quickly ascended to Content Lead, then ultimately to Head of Growth & Marketing. In this key role, she became the architect of Breet’s distinctive tone and market presence, shaping the voice of one of Africa’s most dynamic Web3 startups. Her impact was recognized early with a Staff of the Month award less than six months into her tenure, a testament to her immediate contributions. Beyond early accolades, her legacy at Breet is marked by significant strategic achievements. Ima was instrumental in planning and executing end-to-end digital marketing campaigns, spearheading crucial partnership initiatives, and orchestrating impactful offline activations. She also masterfully managed advertising budgets and led a diverse marketing team, fundamentally reshaping how a crypto firm navigates its market engagement within the African tech ecosystem.
Ima Asuquo’s departure marks the end of an era defined by bold marketing strategies and significant brand cultivation for Breet. Her ability to thrive and innovate in a complex, technical field as a self-proclaimed “non-techie” sets a powerful precedent for marketing professionals in the African Web3 space. She leaves behind a robust framework for Breet’s brand presence, a testament to her vision and relentless drive in a rapidly evolving digital landscape.
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