Cross Switch Unveils Rebrand and New Website to Power Growth Across Emerging Markets
Cross Switch, a leading global payment orchestration platform specifically designed for the complexities of emerging markets, has announced a significant strategic refresh, revealing a new brand identity and an enhanced website. This pivotal move underpins the company’s aggressive expansion strategy, particularly across key high-growth regions like Africa and Latin America, aiming to solidify its position as a crucial enabler of digital commerce.
Empowering Digital Commerce in High-Growth Regions
This comprehensive brand overhaul signifies Cross Switch’s increasing footprint and influence within vital markets such as South Africa and Kenya, where the company has recently bolstered its operational presence. A testament to its commitment and compliance, Cross Switch successfully secured a crucial Third-Party Payment Processor (TPPP) license from South Africa’s Payments Association, alongside forging strategic local partnerships vital for empowering merchants and fintech innovators. The refreshed brand identity, encapsulated by the compelling message “Switch on, Scale up,” directly communicates the company’s core mission: to drastically simplify payment operations for businesses navigating the often-intricate landscapes of emerging economies. Central to this transformation is the redesigned website, which prominently features the CS+ platform. This innovative, unified orchestration layer offers a seamless solution for managing both local and cross-border collections, facilitating disbursements, and enabling Payment Service Providers (PSPs) through a single, streamlined integration. The CS+ platform boasts advanced functionalities including smart routing capabilities and the provision of real-time insights, equipping businesses with the tools needed for efficient and informed payment management.
The strategic rebrand and website launch by Cross Switch underscore its dedication to fostering economic growth through simplified payment solutions in dynamic emerging markets. By providing a robust, integrated platform, Cross Switch empowers businesses to overcome traditional payment hurdles, facilitating seamless transactions and accelerating their scaling ambitions across Africa and beyond.
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