Safaricom Celebrates 50 Million Customer Milestone in Kenya
Safaricom, Kenya’s leading telecommunications provider, has achieved a significant feat by exceeding 50 million subscribers on its mobile network. This accomplishment reinforces Safaricom’s dominance in the Kenyan telecom market, a key player in Africa’s burgeoning technology sector. The announcement comes as the company gears up for its 25th anniversary in October.
A Legacy of Growth and Customer Loyalty
This substantial growth is partly a result of a vigorous customer engagement campaign initiated in 2024. The campaign aimed to build on the company’s existing strong presence in Kenya. According to Peter Ndegwa, Safaricom Group CEO, this landmark reflects the deep connection the company has cultivated with Kenyans over the past twenty-five years. He further emphasized the company’s commitment to innovation and creating future-ready solutions for its customer base. The company’s growth trajectory is remarkable, starting with a modest 17,000 subscribers back in 2000.
Safaricom’s success in reaching 50 million customers is a testament to its ongoing efforts and the continued trust of its customer base. The company’s commitment to being a force for good underscores its vision for the future.
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