Tech News: Former Paystack Lead Launches Successful Fitness Tracker, Tru
Temilola Giwa, formerly a product lead at Paystack, has made waves in the wearable tech space with her new product, Tru, a stylish ankle-based step tracker. Giwa’s company, Tru Count Inc., launched the tracker on Kickstarter, and has successfully raised over $130,000, surpassing its initial target of $7,000. This achievement highlights the growing interest in innovative fitness solutions and the entrepreneurial spirit prevalent in Africa’s tech ecosystem.
Tru: A Stylish and Accurate Fitness Solution
Tru is designed to be more than just a typical fitness gadget. The company claims the tracker is 50% more accurate than existing trackers. Measuring only 10 mm wide, about the size of a fingernail, the tracking device is seamlessly integrated into various swappable accessories. These accessories include anklets, bracelets, charms, and necklace pendants, offering wearers a stylish way to monitor their fitness activity. Giwa’s aim was to address her personal dissatisfaction with existing fitness trackers by creating an aesthetically pleasing yet technologically advanced solution. The product’s success, backed by over 1,000 backers in less than 30 days, underscores the demand for fashionable and functional fitness technology, especially within the African market.
In summary, Tru, the brainchild of former Paystack product lead Temilola Giwa, is a testament to the power of innovation and the growing interest in personalized fitness technology. Giwa’s success demonstrates the potential for African entrepreneurs to create and launch successful products within the global market.
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