Copia Founders Launch New Ventures After Shutdown
The African tech world is always watching when founders embark on their next chapter, especially after a venture experiences a setback. The question becomes: what did they learn, and how will they apply those lessons? All eyes are on the founders of Copia, the Kenyan agent-based e-commerce startup that ceased operations in 2024, as they unveil their new projects.
Stahili Commerce and Olverra: A Second Act
Tracey Turner, who co-founded Copia Global in 2013, is back with not one, but two new ventures. She has teamed up with former Copia CEO Tim Steel and CTO Michael King to launch Stahili Commerce. Separately, Turner is also building Olverra, an e-commerce platform. Stahili operates a rewards-based system, incentivizing users to complete surveys about Kenyan brands in exchange for airtime and data. The platform incorporates a viral loop, rewarding users for inviting friends, which simultaneously expands its user base and data collection capabilities. This data collection is key. Stahili is building a potential data goldmine that, if leveraged effectively, could provide invaluable insights should it expand into a full-fledged e-commerce business.
The quick return of Copia’s leadership with fresh ideas underscores the resilience and innovative spirit within the African tech ecosystem. Whether Stahili Commerce and Olverra will succeed remains to be seen, but the market is undoubtedly eager to witness how these experienced founders apply their hard-earned knowledge to tackle new challenges.
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