Seleem Musibau Appointed CEO of Jumia Ghana: A Strategic Move for E-commerce Leadership
Jumia Ghana has officially announced the appointment of Seleem Musibau as its new Chief Executive Officer. This significant leadership transition for Africa’s leading e-commerce platform underscores a strategic focus on leveraging internal talent and ensuring market continuity within one of the continent’s most dynamic digital economies.
A New Era for Jumia Ghana
Musibau’s appointment signals Jumia’s unwavering, long-term commitment to Ghana’s rapidly evolving e-commerce sector. His deep roots within the company and extensive experience are expected to be instrumental in driving operational stability and fostering sustained growth in a crucial market. Seleem brings over a decade of dedicated experience at Jumia, having joined the organization in 2014. His robust career progression within the company includes serving as the Chief Commercial Officer for Jumia Côte d’Ivoire. Most recently, prior to this new role, he held the position of Regional Chief Commercial Officer since February 2024, demonstrating his broad expertise across various African markets. Commenting on his new role, Seleem Musibau stated, “Having worked across multiple markets within Jumia, I’ve seen the incredible potential of e-commerce to transform lives and businesses… I look forward to working closely with our partners, sellers, and the dedicated Jumia Ghana team.” This sentiment highlights his commitment to collaboration and leveraging e-commerce for societal impact.
This strategic appointment is poised to further solidify Jumia Ghana’s market position, leveraging Musibau’s deep understanding of the company’s ecosystem and the nuanced demands of the African digital consumer. It reinforces Jumia’s dedication to local market development and its vision for expanding e-commerce penetration across the continent.
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