Tunisie Telecom and Club Sportif Sfaxien Extend Strategic Partnership for Three Years
Tunisie Telecom and Club Sportif Sfaxien (CSS) have announced a three-year extension of their long-standing partnership. The announcement was made in Sfax on Friday, July 18th. This renewal reinforces a strong collaboration that began in 2014. It is founded on a shared vision: to build a model of engagement between a major national player like Tunisie Telecom and a prominent sports institution, deeply rooted in its community. This deal underscores the importance of partnerships in driving growth and engagement within the African tech and sports landscapes.
Strengthening Ties: Digital, Commercial, and Event Integration
This new phase of the partnership will particularly focus on integrating the CSS Mobile brand more deeply into the club’s digital initiatives, commercial activities, and events. This reflects a trend in African sports, where technology is increasingly leveraged to enhance fan engagement and create new revenue streams. By emphasizing the digital side of the partnership, Tunisie Telecom and CSS are adapting to the evolving expectations of fans and consumers.
Lassaad Ben Dhiab, the CEO of Tunisie Telecom, highlighted the strong values at the heart of the relationship during the contract signing. He emphasized the history and mutual loyalty between the two organizations, going on to describe their commitment as a comprehensive project. This collaboration showcases the significance of strategic alliances for both telecommunications companies and sports clubs in Africa, paving the way for innovations, community development, and increased brand visibility.
Keywords
Related Keywords: Tunisie Telecom CS Sfaxien partnership, Tunisian Telecom CS Sfaxien, strategic alliance renewal, CS Sfaxien sponsorship, Tunisie Telecom sponsorship, football sponsorship Tunisia, Tunisian football, telecom partnership, sports marketing Tunisia, extended partnership CS Sfaxien
