Stellantis to Boost Moroccan Automotive Sector with Fiat Giga Panda Production
Stellantis is set to significantly bolster Morocco’s automotive industry by producing two new Fiat models, the Giga Panda and Panda Fastback, at its Kenitra plant. This strategic move, slated to commence in February 2026, highlights Morocco’s growing prominence as a key industrial hub for automotive manufacturing, potentially reshaping the competitive landscape within the sector. This expansion underlines the increasing importance of the African automotive industry and its potential to attract major global players.
Kenitra Plant Expansion and Economic Impact
The Kenitra plant’s expansion, backed by a substantial €1.2 billion investment, underscores Stellantis’ commitment to Morocco. A significant portion of this investment, €702 million, is earmarked for the development of local suppliers, fostering a robust ecosystem within the country. The expansion aims to double the plant’s production capacity and increase the local integration rate to 75% by 2030. Furthermore, this initiative is projected to create 3,100 direct jobs, reinforcing Morocco’s position as a vital player in the global automotive sector and contributing significantly to economic growth within the region. The impending production launch is expected in the coming months.
Keywords
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