You Mailed It! Celebrating South Africa’s Slickest Email Campaigns of 2025
South Africa’s top email marketers have been recognized in the 2025 “You Mailed It” Awards, celebrating the best in email campaign creativity and effectiveness. Everlytic, a leading email messaging platform in the country, hosts the annual awards to acknowledge the hard work and innovative strategies of marketers who leverage email as a powerful communication tool. This year, Old Mutual Rewards and Machine_ emerged as winners in this prestigious competition, with Machine_ securing their second consecutive victory.
Recognizing Email Excellence in South Africa
The “You Mailed It” awards highlight the importance of strategic and well-executed email marketing. Everlytic created these awards to showcase marketers who understand how to design impactful layouts, write engaging copy, and develop overall strategies that resonate with their target audience. Now in its third year, the competition focuses on brands and teams who appreciate the value of the inbox as a critical communication channel. The awards feature two categories: Best Marketing Email and Best Internal Email, both of which saw intense competition this year.
The “You Mailed It” Awards underscores the increasing sophistication and strategic importance of email marketing within South Africa’s broader digital landscape. By celebrating excellence and innovation, Everlytic aims to elevate the standard of email communication and inspire marketers to push the boundaries of what’s possible.
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