Tactful AI Founders Regain Control, Chart Course for Expansion
Egyptian AI startup Tactful AI, a specialist in AI-driven customer experience (CX) management, is back in the hands of its original founders, Mohamed El-Masry and Mohammed Hassan. This reacquisition follows a decision to separate from Dstny, the Belgian business communications firm that acquired Tactful AI in 2022, signaling a renewed focus on strategic growth.
A New Chapter for Tactful AI
Founded in 2016, Tactful AI provides a platform that empowers enterprises to efficiently manage all digital customer interactions in real-time. The company’s technology has demonstrated a significant impact on revenue generation, reportedly boosting digital revenues by 15-35% within months of implementation. With the founders back at the helm, Tactful AI is poised to embark on a new phase of expansion, targeting key markets in Saudi Arabia, the UAE, and Western Europe. This move underscores the growing importance of locally-grown tech expertise in shaping customer experience strategies, particularly within the rapidly evolving African tech landscape and beyond.
The reacquisition marks a significant development for the company and the broader AI-driven CX solutions market, highlighting the founders’ commitment to Tactful AI’s vision and potential. The strategic focus on expansion into key regions suggests a strong belief in the continued demand for its innovative platform.
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