Morrisons Leverages Google Cloud AI to Transform In-Store Shopping
UK supermarket giant Morrisons is revolutionizing the shopping experience for its millions of weekly customers by introducing an AI-powered Product Finder within its mobile app. This innovative tool, built on Google Cloud’s cutting-edge technology, promises to streamline the in-store navigation process and boost customer satisfaction.
# AI-Powered Product Location
The Product Finder utilizes Gemini AI models, running on Google Cloud’s robust infrastructure including BigQuery and Cloud Run functions. This allows shoppers to quickly and easily locate desired items within Morrisons stores. By simply typing in the product name, customers receive instant information about the relevant aisle and its precise location, even amidst busy periods or temporary store rearrangements. The app proved its worth during the Easter period, recording an impressive 50,000 daily uses. This real-time guidance significantly improves efficiency and reduces frustration, especially when seasonal layouts are in place.
This partnership with Google Cloud highlights Morrisons’ commitment to innovation and enhancing customer experience. As Peter Laflin, Chief Data Officer at Morrisons, explains, “Having all our data in BigQuery has allowed Morrisons to create new solutions for customers that wouldn’t have been possible before.” The Product Finder demonstrates the power of AI in transforming the retail landscape and providing tangible benefits to shoppers.
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