Infobip Launches WhatsApp Voice Calling for Businesses
Infobip, a leading cloud communications platform, has unveiled its latest offering: WhatsApp Business Calling. This new feature empowers businesses to conduct voice calls directly through their verified WhatsApp Business numbers, enriching customer interactions within the globally popular messaging application.
# Enhanced Communication and Customer Support
WhatsApp Business Calling significantly expands Infobip’s omnichannel platform capabilities. Businesses can now initiate and receive voice calls worldwide, leveraging WhatsApp’s familiar interface to ensure a seamless user experience. Customers can easily transition to voice calls from existing WhatsApp chats, interactive messages, or through deep links embedded in websites and applications. This provides multiple convenient avenues for engaging in real-time conversations. Furthermore, the integration with Infobip Conversations, the company’s cloud contact center solution, allows customer support agents to seamlessly switch between text-based chat and voice calls, while retaining a complete and unified conversation history. This ensures agents have the necessary context to provide efficient and personalized support, potentially crucial for businesses operating across diverse African markets where WhatsApp is a primary communication channel.
By offering voice calling within WhatsApp, Infobip aims to facilitate more personalized and immediate support experiences, ultimately strengthening customer relationships and driving business growth. This feature is poised to be a valuable asset for businesses seeking to optimize their communication strategies and enhance customer satisfaction in a mobile-first world.
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