Jumia Revolutionizes Retail Media in Africa with Mirakl Ads
Jumia, a prominent e-commerce platform in Africa, has upgraded its retail media operations, adopting Mirakl Ads to amplify its advertising and revenue generation potential across nine African markets. This significant move places Jumia at the forefront of retail media advancements, leveraging a collection of artificial intelligence (AI) powered tools to enhance seller visibility and provide customers with a more customized and pertinent shopping journey. The implementation, a rapid two-month endeavor, represents a noteworthy accomplishment for a platform that supports over 70,000 vendors across the continent.
Boosting Seller Visibility and Personalizing the Shopping Experience
This strategic partnership with Mirakl Ads allows Jumia to provide sellers with sophisticated tools to elevate their product visibility. The AI-driven features are designed to optimize ad placements and targeting, ensuring that customers are exposed to the most relevant products based on their browsing history and preferences. This ultimately leads to a more engaging and efficient shopping experience for consumers. Jumia CEO Francis Dufay noted that “Advertising is a key growth lever in our marketplace strategy.” The introduction of Mirakl Ads supports Jumia’s commitment to offering vendors improved resources while also providing customers with a more customized online experience. This is an important step toward the company’s goal of increased profitability.
In this burgeoning digital advertising landscape, this integration with Mirakl Ads is a strategic play for Jumia, positioning the platform to benefit from the projected growth of the global retail media sector, which is estimated to reach $204 billion by 2027.
Keywords
Related Keywords: Jumia, Mirakl, retail media, African marketplace, Jumia Ads, marketplace advertising, ecommerce advertising, platform monetization, seller advertising, Africa online retail
