Sam George Pushes for 30% DStv Price Cut in Ghana
Ghanaian consumers may soon see some relief on their DStv subscription fees. Samuel Nartey George (MP), the Minister of Communication, Digital Technology, and Innovations, is advocating for a significant 30% reduction in prices, citing the improved performance of the Ghana cedi against major currencies. This initiative follows mounting public pressure on Multichoice Ghana to adjust its pricing structure to reflect the cedi’s gains.
# Potential Price Reduction on the Horizon
On July 4th, 2025, Minister George hosted a delegation from DStv, headed by Dr. Keabetswe Modimoeng, the Group Executive for Regulatory and Corporate Affairs. The meeting centered around addressing the widespread concerns regarding the high cost of DStv subscriptions in Ghana. While Multichoice had previously introduced promotional offers, such as double value packages, in response to the cedi’s appreciation, consumers argued that these measures were insufficient and didn’t equate to a genuine price decrease. Minister George has set a deadline of July 21, 2025, for Multichoice to submit a formal proposal outlining the anticipated 30% price reduction.
The Minister’s push for lower DStv prices underscores the government’s commitment to making digital services more accessible and affordable for Ghanaians. If successful, this intervention could set a precedent for other multinational corporations operating in Ghana to align their pricing strategies with the country’s economic realities. The outcome of this negotiation is keenly awaited by DStv subscribers across the nation.
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