Safaricom Ethiopia Soars: Reaching 10 Million Customers and Shaping Ethiopia’s Digital Future
Safaricom Ethiopia has celebrated a major achievement, reaching a milestone of 10 million active customers within just four years of obtaining its operating license. This accomplishment underscores the company’s rapid growth and its significant contribution to Ethiopia’s burgeoning digital landscape. This rapid expansion highlights the increasing demand for reliable and innovative telecommunications services within the Ethiopian market and represents a pivotal moment for the country’s digital transformation, signifying increased access to essential digital tools and financial services for a vast segment of the population.
A Catalyst for Connectivity and Development
The success of Safaricom Ethiopia reflects a strong dedication to connecting the Ethiopian people and fostering their economic growth. CEO Wim Vanhelleputte emphasized the profound impact behind this achievement, highlighting the connection between each SIM card and the individuals, families, and businesses that benefit from the service. Safaricom’s commitment goes beyond simply providing connectivity; it aims to empower Ethiopians by creating opportunities and supporting the country’s overall development through world-class connectivity and innovation. The substantial investment of over 300 billion ETB (approximately $2.27 billion USD) in robust telecom and digital financial services infrastructure during these initial four years highlights the company’s commitment to building a strong foundation for future growth. This expansive 4G network, now covering more than half of the country, is crucial for accelerating digital adoption and closing the digital divide within Ethiopia. This type of infrastructure development is pivotal in the broader African context.
This landmark achievement signifies Safaricom Ethiopia’s significant role in shaping a digital future for the country, and it sets a strong precedent for continued innovation and progress within the African telecom sector.
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