Auqli: Reshaping E-Commerce with Video in Nigeria
Nigeria’s burgeoning e-commerce landscape has shown immense potential, yet significant hurdles like fragmented processes, trust deficits, and frustrating checkout experiences have hindered widespread adoption. While smartphone usage and online shopping interest have soared, Nigerian merchants struggle with issues such as exorbitant shop rents and fraud, while customers often navigate multiple platforms and worry about unreliable deliveries. Auqli emerges as a solution, aiming to streamline the shopping experience with a video-centric approach.
Auqli: Revolutionizing Commerce Through Video Integration
Launched in early May 2025, Auqli distinguishes itself as Nigeria’s pioneer video commerce platform. Founded by Matt Ford (CEO), Paul Jatau (CMO), Odera Joseph (COO), and Melissa Powell (CSO), the platform integrates live shopping, short shoppable videos, secure payment gateways, and complimentary nationwide shipping into a singular, cohesive ecosystem. This all-encompassing approach directly addresses the core challenges in the Nigerian market. Auqli empowers sellers to showcase their products dynamically, fostering customer engagement and building trust through video demonstrations. Buyers benefit from a more engaging and informative shopping experience, coupled with the convenience of secure transactions and free delivery, potentially fostering a seamless e-commerce ecosystem, something that African tech is often lacking.
In conclusion, Auqli’s innovative video commerce platform is poised to reshape e-commerce in Nigeria. By leveraging the power of video, providing secure transactions, and offering free national shipping, Auqli aims to build trust and revolutionize the buying and selling experience for both Nigerian merchants and consumers, potentially setting a new standard for the e-commerce sector across Africa.
Keywords
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