Scanfrost Unveils #MyScanfrostChristmas Challenge with Hilda Baci: Celebrating the Nigerian Holiday Season
Scanfrost, a leading home appliance brand in Nigeria, has just launched its MyScanfrostChristmas Challenge, a festive campaign designed to infuse joy and togetherness into the holiday season. Spearheaded by the brand’s ambassador, the renowned chef and Guinness World Record holder, Hilda Baci, the initiative encourages Nigerians to share how Scanfrost appliances enhance their Christmas celebrations, making them easier, brighter, and more memorable. This campaign perfectly aligns with the African tech landscape, leveraging digital platforms to engage with consumers and foster brand loyalty.
Join the #MyScanfrostChristmas Challenge and Win!
The MyScanfrostChristmas Challenge invites Nigerians to showcase their “Scanfrost Christmas” through creative content. Participants are encouraged to create short videos, skits, or reels highlighting how they utilize Scanfrost products during the holiday. This could include preparing festive meals with Scanfrost cookers and air fryers, keeping drinks chilled in Scanfrost refrigerators and freezers, or creating a cozy holiday ambiance with Scanfrost’s smaller appliances. The challenge aims to capture the essence of Nigerian Christmas festivities, emphasizing family, celebration, and shared experiences. Scanfrost, through this campaign, is using digital marketing strategies and social media platforms to interact directly with its customers, reflecting the growing adoption of technology in marketing within the African market.
Scanfrost’s General Manager, Mr. Mohit Dhawan, emphasized the significance of family and togetherness during the Christmas season in Nigeria, and the challenge provides an excellent way to capture and share these cherished moments. Through this interactive campaign, Scanfrost hopes to inspire and engage its audience, building brand awareness and strengthening its connection with Nigerian consumers during the festive period.
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