market validation

Five Simple Steps for Market Discovery and Validation strategy for Startups

Market discovery and validation are the two most important jobs for startup founder. They are important to avoid relying too much on the heroic intuition of the founders.

From my experience, I would suggest the following simple steps to follow:

Step 1: Target Dreamers with a Deadline

A story said: “During the gold rush toward the West in the United States, entrepreneurs who were read more


About Mawuna KOUTONIN

Mawuna Koutonin is a world peace activist who relentlessly works to empower people to express their full potential and pursue their dreams, regardless of their background. He is the Editior of, Founder of, and Social activist for Africa Renaissance. Koutonin’s ultimate dream is to open a world-class human potential development school in Africa in 2017. If you are interested in learning more about this venture or Koutonin’s other projects, you can reach him directly by emailing at