Now, if you have plans to start an e-commerce in Africa, or you have already invested in any e-commerce project in Africa, this article is for you.
A better title for this post would be: “Why you should not invest in eCommerce in Africa before 2020?” or “Africa is not ready for eCommerce … Wait”.
What is the status of e-commerce in Africa?
The oldest and most successful African eCommerce company is eShopAfrica.com, from Ghana, started in 2001, selling arts and crafts from Ghana, Ethiopia, Zimbabwe and Mali to consumers in USA, and UK. Products are made in Africa, and sold to fat-wallet middle class consumers in developed world, who can pay with credit card, Paypal and can access Internet at any time.
The second most successful African eCommerce company is Skinny laMinx, from South Africa, which sells highly designed crafts to consumers abroad. 80% of “Skinny laMinx” sales comes from USA and Australia. To accelerate their growth, they moved their shop to etsy.com, and recently opened an offline boutique in in central Cape Town, at 201 Bree Street.