Publicity as a Mode of Government

I live in a country where, on TV and in the medias, you endlessly hear about governmental agents showcasing transformative changes they are achieving in the country.

Instantly, you feel good after listening to them.

Unfortunately, once you close the magazine, or switch off the TV, and then walk down the streets, the reality is quite different.

No, change in view, except few streets they are repairing, and big billboards to sell Chinese products. Hope is no where to be found, except in the loud music in the bars, and the desperate prayers in the churches.

Yesterday, while riding the taxi, I asked a lady who was sitting next to me: “Why the Togo we see on TV is so different from the Togo we live in”.

Without hesitation the lady replied: “Our government works now like an NGO”.

Her response quickly took me back to the depressing conclusion made in the years 1990s about the international development NGOs and agencies.

Every year, the international development agencies and NGOs, all publish shiny, four colors reports, applauding their numerous achievements. The design of the reports alone makes you feel good, and optimistic.

Charts after charts, smiling children pictures following happy women exhibits, mixed with impressive tables, those reports showcase the complete dedication of these organizations to the alleviation of suffering in the world.

Unfortunately, once the macroeconomic data are collected in the same countries  covered by those organizations, the numbers would lead to a rather depressing reality: poverty will be on the rise, corruption will be skyrocketing, human rights abuses pervasive and the overall situation bleak.

Between the shiny reports and the bleak reality, someone should be avoiding the truth, or simple deceiving.

The NGOs produce shiny reports for their sponsors in order to get more money. For whom does our government produce those shiny TV reports?

There is no single day where they do not come over to speak like angels on the screen. Is it possible to deceive people who are living the bleak reality of life?

If someone from abroad would only know Togo through our  TV reports, Togo would certainly be the most well managed country in the world.

That’s Publicity as a Mode of Government.

Long live TV.
I’d like to transfer my life into the box.


Related Post


About Mawuna KOUTONIN

Mawuna Koutonin is a world peace activist who relentlessly works to empower people to express their full potential and pursue their dreams, regardless of their background. He is the Editior of, Founder of, and Social activist for Africa Renaissance. Koutonin’s ultimate dream is to open a world-class human potential development school in Africa in 2017. If you are interested in learning more about this venture or Koutonin’s other projects, you can reach him directly by emailing at

Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>