My day was exceptionally productive yesterday, and I ended up watching a movie called “Syrup” later in the night.
It was all about marketing, with a glimpse on how the corporate jungle works, and how Blondes rule the World!
The movie is based on a novel with the same title, “Syrup“, by Max Barry. The plot goes like this: a smart guy with ambition, but with underprivileged background, got a million-dollar idea. But, in order to see it through, he has to learn to trust his attractive corporate counterpart. From there, things got very funny, and overly exciting!
The movie is really enjoyable, and for entrepreneurs, there are numerous tips and lessons to learn, specially about entrepreneurship, marketing, and how to hack a go-to-market strategy with full impact.
For anti-capitalism and anti-consumerism activists the movie is a good awareness campaign on how a bunch of corporate psychopaths without morality affect the daily life of ordinary people.
Here 3 key excerpts with the best lessons for entrepreneurs and marketers.
#1. What is the difference between Instant Success and Long haul Struggle trying to Succeed
#2. What people Really want?
#3. How word of mouth is engineered for new products to market?
If you enjoy those excerpts watch the movie or read the book.