From Africa, The first mobile based "Cow Calendar" in the World

In January 2012, an East African regional competition sponsored by the United States Department of State, Apps 4 Africa has been designed to draw attention to the skills and expertise of local developers and help influence the emerging power of mobile technology and its capacity to resolve some if not most of the nagging problems common to Africa. This region has a hodgepodge of savoir-faire developers and tech gurus and a lot of newly developed applications have been entered. But among the several hundred app entries, the emergent winner was the iCow.

In reality, iCow is the first mobile based cow calendar in the world. This is basically a voice / SMS based mobile phone app that targets small to medium Kenyan dairy farmers. This is more like a virtual midwife in the veterinary sense that helps farmers in Kenya monitor the estrus stages of their herds. In addition to estrus tracking, the application also provide helpful tips on ideal cow breeding, efficient milk production, gestation, animal nutrition, and others. Every SMS sent only cost around ten shillings (Kenyan) or roughly ten cents in U.S. currency.

According to the official iCow website, the iCow application will “alert farmers on important days of cows gestation stage which will help farmers find the nearest vet and AI providers in advance. The app can also collect and store farmer milk and breeding records and sends farmers best dairy practices.” The voice prompts and text messages will be sent to clients during the 365-day cow cycle and the good news is that this application has been created so it can be able to operate both on low and high end mobile devices.

Unlike other applications, iCow is very easy to master and farmers will only need to register for the iCow app on their mobile phones by sending an SMS to a particular number. Subsequently, farmers will be required to input all pertinent information regarding their herd like the cow’s weight, expected date for calving, and the like. After this process, the user will now receive up to date, personalized messages, cow caring advice, and other related information that will help them improve their cow farming.

The overall objective of this application is to successfully trim down mortality rates among cows while helping farmers produce more robust and healthier calves so they can improve their financial income in due course.

Recently launched last June 2012, iCow app has received thousands of registrations and downloads from farmers all across Kenya. iCow developers are now focusing on expanding its reach so they can be able to service neighboring countries in East Africa and hopefully the whole world.


About Mawuna KOUTONIN

Mawuna Koutonin is a world peace activist who relentlessly works to empower people to express their full potential and pursue their dreams, regardless of their background. He is the Editior of, Founder of, and Social activist for Africa Renaissance. Koutonin’s ultimate dream is to open a world-class human potential development school in Africa in 2017. If you are interested in learning more about this venture or Koutonin’s other projects, you can reach him directly by emailing at

2 Responses to “From Africa, The first mobile based "Cow Calendar" in the World”

  1. Mayamba Ywaya

    I wish to get reports for the cows I registered via e-mail on my laptop. Would it be ok ?
    Tel no. 254733254815 Butere in Kakamega,


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