Any country which will forbid advertising on its territory will see its greenhouse gases emission diminishes for at least 50% in the subsequent years.
Because, the real greenhouse gas responsible for our environment destruction is from our mind, not from the cow ass!
In autumn 2013, I attended a European conference on innovation during the Council of Europe summit in Vilnius. One of the conference theme was “climate change and innovation”.
I was disgusted by what I heard. Over a thousand people were in the room, and the speaker went on with impressive conviction to demonstrate how climate change is an opportunity for business to innovate and make big money. He made a list of industries where solutions were needed, and how much billions dollars are to be grabbed.
The impressive design of the presentation, and the speaker passion about the topic aroused the room to full excitement, with rolling hands eager to fly back home to craft their next big business plan for big money.
I was not impressed at all. At the end of the session, I went to see the speaker and asked him if what he was doing was not similar to a guided tour of a war devastated country pointing to hunger stricken women and children as opportunity for the food industry, exalting the complete destruction of houses as opportunity for the real estate moguls, marking the under supplied hospitals and the numerous unburied bodies as huge opportunities for the pharmacy companies and the funerals agencies.
“Where is the hard thinking?”, I asked him, “why won’t you point out the causes and the responsible of the war in the first place, and like in the case of real innovation ask people to find a solution to the root causes?”.
“I can’t do that. The causes and the responsible of the war are beyond what we can do. We are a business focused interest group.” He responded
“What if business was the responsible of the war,” I asked
“well, I’m not sure where this discussion is leading us. Business alone could not be held responsible of the climate change. Business only responds to social demand, and the effects of business activities on society are therefore common problems not just the responsibility of business”. He responded.
“You know what, let forbid advertising, and you’d see that half of the causes of climate change and environment destruction would go away.” I said
“Wow … Wow … That’s impossible. How then people would know about products and companies?” he asked
“Let’s me ask you a question. When was the last time have you seen an advertisement for onions on Tv or radio? When was the last time did you see advertisement for potatoes on Tv or radio? Did people stop buying onions and potatoes?” I rhetorically responded.
“You mean, when it’s a real need, people would find out anyway without advertising!?” he commented.
“Yes” I responded.
“It’s a provocative point of view. I like it. Thanks for sharing.” He commented before we parted.
The hard truth is that the destruction of our environment happens first in our mind. And our mind is controlled by what is called an infosphere. Like fish in water, the infosphere of a society is the total amount of dominant ideas, thoughts, which actively shape the belief system, the way of thinking and behaving of the ordinary people and the aristocracy of that society.
In the same way, we are not instinctively aware of how we are breathing our surrounding air to live, most people are not aware of the infosphere their mind bath in, like fish in water.
If a society infosphere is polluted with destructive ideas, the people in the society would end up collectively acting in destructive manners without being aware of that, or worst rationalizing their wrongdoings in acceptable ways to themselves.
According to historically compiled data, the western civilization‘s domestic and outsourced production of greenhouse gases is the main cause and responsible of the destruction of the planet and the world climate.
Yet, the destruction of the environment and climate change could be seen by some as another cold blood opportunity, but the big challenge is fixing the infosphere which generates the destructive people behaviors. That’d be the real innovation.
Forbidding advertising would be a giant step in the right direction.
This might seem scary and impossible in the first place, but remember that in situation of emergency like wars, governments often intervene to ration food, commodities, etc.
Our planet is in an emergency state.