In the early year of 1970, when the first university opened in Togo, a french confiture and jam company from Dijon in Burgundy was the provider of jam to the University restaurant for students’ breakfast.
However, the cost of importing jam from France was huge, and the university worked with the Benedictine Monastery of Zogbegan in Togo to produce local confiture and jam to replace the imported ones.
Unfortunately, a revolt quickly erupted on the campus, when the students learned about the change. A strike broke, as the students wanted the french jam back instead of the local one.
Puzzled, the university officials didn’t know well how to react to the unexpected situation. During one of the crisis meetings, the restaurant accountant suggested to the director in charge of the restaurant to pour the local jam from the monastery into new jars they’d label “Confiture de Dijon – Made in France” and see what’d happened.
The director did exactly that, and the crisis ended instantly. The students were happy, and never protested again on the matter, because their “Confiture of Dijon” was back.
That’s the “confiture of Dijon syndrome” which has affected most of my fellow africans, and that’s just one example of how the media brainwashing of your Kids is damaging progress in Africa.